PRIVACY POLICY

Last updated: 20th October 2025

1. Introduction

This Privacy Policy explains how SecondBorn Music Group (“we”, “our”, “us”) collects, uses, and protects personal information when you visit https://www.secondborn.co.uk (“the Website”).

We are committed to safeguarding your privacy and ensuring that your personal data is protected in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this Website, you agree to the collection and use of information in accordance with this policy.

2. Who We Are

SecondBorn Music Group
Website: https://www.secondborn.co.uk
Email: [Insert contact email]
Jurisdiction: United Kingdom

We act as the “data controller” for the personal data collected through our website and services.

3. Information We Collect

We may collect and process the following types of personal data:

a. Information you provide directly:

  • Name and email address (e.g., when signing up for newsletters or contacting us)

  • Any other details you voluntarily submit (e.g., via contact forms or artist applications)

b. Information collected automatically:

  • IP address, browser type, device type, and operating system

  • Pages visited and actions taken on the Website

  • Cookies and similar technologies (see our forthcoming Cookie Policy)

We do not intentionally collect sensitive personal data (such as health information or political opinions).

4. How We Use Your Information

We process your personal data for the following purposes:

  • To provide updates, news, and promotional content about our artists and services (only where you have consented)

  • To respond to enquiries and provide customer support

  • To improve our website, content, and user experience

  • To comply with legal or regulatory obligations

We only process personal data when we have a lawful basis to do so — typically your consent (for newsletters), legitimate interest (for analytics and security), or legal obligation.

5. Legal Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Consent: when you subscribe to our mailing list or opt in to receive communications.

  • Legitimate interests: to operate and secure our website effectively.

  • Legal obligation: to comply with applicable UK laws.

6. How We Store and Protect Your Data

Your personal data is stored securely and only retained for as long as necessary to fulfil the purposes outlined in this policy.
We use appropriate technical and organisational measures to prevent unauthorised access, loss, or misuse of your information.

If you unsubscribe or request deletion, your data will be erased from our active systems promptly (unless retention is legally required).

7. Sharing Your Information

We do not sell or rent your personal data to third parties.
We may share limited information with trusted service providers who assist us in operating the website (e.g., email newsletter platforms, analytics tools), but only under strict data protection agreements.

All third parties handling data on our behalf must comply with UK GDPR standards.

8. International Data Transfers

If any service providers process your data outside the UK or EEA, we ensure appropriate safeguards are in place, such as UK adequacy decisions or Standard Contractual Clauses (SCCs).

9. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Access – Request a copy of your personal data.

  • Rectification – Request correction of inaccurate or incomplete data.

  • Erasure – Request deletion of your data (“right to be forgotten”).

  • Restriction – Request limits on how your data is used.

  • Data portability – Receive your data in a commonly used format.

  • Objection – Object to processing (e.g., marketing communications).

  • Withdraw consent – Withdraw consent at any time, without affecting prior lawful processing.

To exercise your rights, contact us at [Insert contact email].

10. Email Marketing

If you have subscribed to receive updates, you can opt out at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.
We use email service providers that comply with GDPR and store data securely.

11. Cookies and Analytics

Our website may use cookies to improve functionality and analyse traffic.
Details on how and why we use cookies will be set out in our Cookie Policy (coming soon).
You can control or disable cookies through your browser settings.

12. Data Retention

We keep your personal data only as long as necessary for the purposes described in this policy or as required by law.
If you unsubscribe or request deletion, we will remove your data within a reasonable timeframe.

13. Links to Other Websites

Our website may contain links to other websites (e.g., artist profiles, social media, streaming platforms).
We are not responsible for the privacy practices or content of those third-party websites.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, with an updated “Last updated” date.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: team@secondborn.co.uk